Chit Chat
Client: Duolingo
Insight: People get bored waiting at the airport before their flight.
Big Idea: Make the wait time pass by getting them excited for their upcoming travel.
Execution: Using digital billboards located in major airports around the globe, Duolingo will create an authentic language learning experience for travelers.
Placements: Big airports in various destination.
U.S.: JFK, Chicago O’Hare, Miami FL | France: Charles De Gaulle | Italy: Rome Leonardo da Vinci-Fiumicino | Spain: Adolfo Suárez Madrid–Barajas | Japan: Haneda Airport