Climate Disruptor

Client: Ford Motor Company

Almost all of the Ford car models include a Stop & Start feature which has many benefits. This feature helps customers save money on gas that gets wasted when sitting at red lights, and it also helps reduce the amount of carbon emissions their vehicle emits into the atmosphere, ultimately reducing the effects of global warming. 

Insight: People tend to value their convenience and money over efforts towards saving the planet which can be costly and inconvenient.

Big Idea: Ford’s Stop & Start feature disrupts climate change, not your wallet.